5 Easy Ways to Start a Honey Business for Beginners

5 Ways to Start a Honey Business

Pure honey is believed to have various health benefits, for example, treating influenza, stomach acid, toothache, tuberculosis, and diabetes mellitus, as well as maintaining the body's immunity.

For those of you who are interested in starting this honey business, here is a brief review of some ways you can do before starting a honey business:

1. Conduct market research

Before starting any business, of course, we need to know the overall business conditions and segment the market.

This research includes determining the selling price and SWOT analysis of competitors.

More demand is for pure or natural honey than processed or mixed honey. Because the raw content that is beneficial for health is more owned by pure love.

Well, you need to determine between pure honey and processed honey, which will be the main focus of your business.

Then, through market segmentation, you can also determine which consumer group suits your main business product.

From this information, you can determine the most appropriate business concept & model for your honey business.

 2. Determining the business model of honey

After getting the appropriate concept and business model, you can start choosing where you can get honey.

There are at least four ways you can supply honey for your business needs:

Dropship/Reseller

If you decide to dropship or become a reseller of certain honey products, make sure you choose a product that already has a guaranteed quality brand.

In addition, you have to negotiate with the brand owner to get competitive product prices so that the products you sell can compete with competitors.

Cooperation with honey beekeepers

You can also try to get in touch directly with honey apiaries.

That way, you can ensure the quality and capacity of these beekeepers yourself.

You can also be more flexible in determining the branding of your honey business.

If you have significant enough capital, you can buy in large quantities at once. Usually, the purchase price of honey will be much lower.

Cooperation with forest honey hunters

The next option is to establish cooperation with the forest honey hunters.

Honey produced from wild beehives in the forest may be better quality and more natural, but you may find it challenging to find a supplier.

Often these honey hunters already have their agents or communities, so you have to buy them from those agents or communities.

Of course, the price can become a little more expensive.

Conducting bee cultivation on your own

The last way you can do this is to raise bees and produce your honey.

If you are interested in trying bee cultivation, you can first research, study the production process, and find out the character of the type of bee to be cultivated.

This way, you can reduce the cost of buying honey, but you must spend money to produce honey.

3. Determining the type of honey to be sold

As described earlier, different types of honey bees affect the honey produced.

In general, there are several types of honey; honey from the results of cultivation or livestock, forest honey produced from hunting in the forest, and processed honey.

In particular, there are different types of honey based on the character of the region of origin to the type of flower or nectar used by bees.

But, regardless of the type, consumers tend to choose pure or original honey without any mixture. Because, for health needs, pure love is considered more productive.

From the explanation above, you can further research and determine which type of honey best suits your business concept.

4. Doing good packaging

Having determined the business model and the type of honey to be sold, the following process is harvesting and packaging the product.

Of course, if you choose to become a reseller or drop shipper, this is not too much of a problem. You have to do promotion and marketing.

It's different if you decide to produce your honey.

You need to provide a packaging process that is appropriately safe, clean, and up to standards.

Do not forget to include information regarding the honey product, production date, how to store it, and also the expiration period.

5. Conduct marketing and promotion

After everything is ready, the last thing you can do to start this honey business is to do marketing.

Look back at the previous market segmentation data, then adjust your marketing strategy to the group of consumers who are your sales target.

If your target consumers are young families, you can focus on promoting and advertising in media that young families in Indonesia often access.

For example, through various social media and also marketplaces. Of course, branding and the type of promotion must be in the interests of the target consumer, yes.

For example, for the target consumers of young families (father, mother, and two children), you can give an idea of how honey products can help maintain the health &immunity of each member of the family.

You can also add a message that is conveyed with things that are being discussed, such as the topic of the importance of maintaining immunity during a pandemic like today.

That way, your marketing will be on target, introduce your honey business to the broader community, and start bringing profits.